Vantage Engages YouTuber Supercar Blondie to Launch ESG Programme

Vantage, a Sydney-headquartered multi-asset broker, says it is collaborating with Supercar Blondie, an Australian social media celebrity and automotive YouTuber, to launch its environment, social and governance (ESG) programme.

The global broker announced this on Friday in a press statement.

The development comes a few days after the broker announced that it has added 14 US share contracts for difference (CFDs) to its portfolio.

“The partnership will focus on driving innovation for electric vehicle production, promoting gender equality, and putting a spotlight on climate change,” Vantage said in the statement.

United Arab Emirates-based Supercar Blondie, real name Alexandra Mary ‘Alex’ Hirschi, has been scheduled to join Vantage in Sardinia, Italy.

In Italy, she will participate in international off-road racing series Extreme E’s Blue Carbon sustainability initiative during the week of the race.

The goal of the initiative is to restore vital seagrass ecosystems, Vantage explained.

‘Driven by Passion’

Vantage said one of the goals of its global ESG initiative is to formally support the efforts demonstrated towards ESG by its employees.

The broker explained, “Vantage's own corporate ESG journey was driven by the passion demonstrated by its employees to make the world a better place.

“Its employees in different regions have been implementing localised ESG projects for their local community for years, from volunteer work and donations, to fundraising and education.”

In his comment, Marc Despallieres, Chief Strategy & Trading Officer at Vantage, said the broker is pleased to have Supercar Blondie join the company on its ESG journey.

“It was clear that contributing to the world around us is something we really care about and the launch of the ESG programme, together with our collaboration with Alex, is a way to consolidate all these efforts and to encourage participation,” Despallieres said.

Meanwhile, NASDAQ recently disclosed its plan to acquire Canada-based Metro, a privately-held provider of ESG data collection, analytics and reporting services.

The global technology company said it will integrate Metrio’s software as a service platform into its suite of ESG solutions.